H.I.T. Jewels

Custom Made Jewelry in New York City with Honesty, Integrity, and Trust

Alex was amazing to work with
"Alex was amazing to work with. He is very reliable and listens to all your wants and needs. I visited many jewelers and they always tried to push what they had in stock or gave a ridiculous price on custom jewelry. Alex was very detailed during the process and kept me in the know during the different stages of the ring being made. I highly suggest giving him a chance."
- Jose Mercado
The quality of product and work can’t be beat
"Alex is amazing! The experience from start to finish is absolutely flawless and the finished product is always beautiful. I have two pieces that Alex made for me and I’m thrilled with both of them. The quality of product and work can’t be beat, and neither can the customer service. I would only ever recommend HIT Jewels and will never use anyone else!"
-Samantha Irvine
A great artist!
"I purchased this beautiful vintage stone ring a while Back and it was hollow. Being the great artist that he is, Alex, he filled and closed the back of the ring for me. Which made it heavier, and perfect. He also brought this beautiful stone back to life with buffing and cleaning. A1 service, beautiful customer service, Honest and With the way things have been as of lately, it’s a breath of fresh air to see."
- MyDreadsMyLife Morrison

About H.I.T JEWELS

Well first things first — my name is Alexander Gattas and I’m a custom jewelry designer in New York City. My passion is to help my customers create custom jewelry designs that are timeless. But before we jump into that let me explain how my passion has developed into what you have seen throughout our site. You can almost say that the jewelry business is a part of my DNA; I represent four generations in the business. First, it was my great grandfather back in Cuba who claimed a stake in the jewelry market. Then my grandfather who migrated in 1979 escaped communism in order to find capitalism. He came to the U.S. with nothing, starting from the ground up manufacturing and wholesaling baby bracelets.

Our Process

At H.I.T. Jewelry, we understand that custom jewelry is a very personal experience. That’s why we have a comprehensive and friendly design process that starts with a free personal design consultation with our wonder and fourth-generation jewelry designer, Alexander Gattas. During this consultation, we will discuss your vision for your custom made jewelry in New York City, any stones you’d like, the types of materials you’d like to use, your budget, and more.

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custom jewelry & jewelry restoration

From traditional diamond rings to custom pieces crafted from precious metals, we provide the perfect piece to complete your look. Our experienced designers create timeless designs that are sure to stand out. With a focus on quality and attention to detail, our pieces are sure to become cherished heirlooms. Your satisfaction is our top priority, so we offer a variety of customization options to make your piece truly unique.

If you have a family heirloom or an older piece of jewelry that's out of style, H.I.T. Jewels is here to help. Bring your existing piece to our first consultation to discuss which updates you would like to make to your piece. We can inlay new stones and customize the existing piece to fit your style and needs.

Start Your Custom Jewelry Piece

GIVE HER A CUSTOM DESIGN ENGAGEMENT RING

If you want to make an unforgettable impression on your fiancé and future spouse, consider one of our custom design engagement rings. With a bespoke token of your everlasting love, you have the opportunity to create a one-of-a-kind piece that perfectly captures your future together. Work with a skilled jewelry designer to craft a piece that reflects your partner's unique style and personality, and watch as their eyes light up when they see the ring of their dreams. Make a bold statement with us!